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Alex Ulrich as new Creativemass CEO.

6TH FEBRUARY 2020

Creativemass, the company behind WealthConnect, the Salesforce Financial Services Cloud based asset and wealth management platform, is delighted to announce the appointment of Alex Ulrich as its new CEO, effective 4th of February 2020.
Announcing Alex’s appointment, Creativemass Founder and Chairman Michael Rouse said “It’s an honour to have someone as talented and experienced as Alex lead our global team. His leadership capability and style, coupled with his many years at Salesforce in Financial Services, is a rare combination. This makes him the perfect fit to take the company to the next level as we expand into the US and Europe.”

Reflecting on his new appointment, Alex said

“I am very excited to be joining Creativemass, the firm that is changing the way financial services are delivered around the world. Clients care more today about the values of the organisations they are doing business with than ever before. This means that building and scaling a company that is representative of the communities we work and live in is paramount. My priority is to ensure Creativemass continues to be a leader in this space and keeps the customer at the centre of everything we do”.
Alex will be initially based out of the Melbourne, Australia Development Office working alongside Michael as they establish the New York headquarters.

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